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Satellite radio is often considered one of the biggest improvements in broadcasting since the introduction of the FM band. Satellite radio is also called subscription radio or pay-radio because it is only available trough subscription to one of the satellite radio providing companies. Satellite radio follows a concept similar to cable television by providing a very wide range of programs which are not available in the traditional FM or AM format for a fee.

Satellite radio uses satellites to deliver radio programs to subscribers. The radio signal is broadcasted from Earth based stations to communicational satellites, which then redirect the signal to satellite radio receivers. The radio signal is broadcasted by communication satellites to a much larger area than traditional terrestrial radio antennas. For example, satellite radio is available al across the continental area of the United States. Satellite radio is available now in most parts of the world trough services provided by companies like WorldSpace (in Europe, Asia and Africa), Sirius and XM Radio (in North America). The radio signal you receive using satellite radio is digital, which means that it is always clear and static-free, which is one of the great advantages of satellite radio. Another great thing about satellite radio is that it is almost completely commercial-free.

To begin listening to satellite radio you will need the actual satellite radio (also known as tuner or receiver), a satellite radio antenna (which is often incorporated in the satellite radio) and a subscription to the service you choose. There are several types of satellite radio from which you can choose. One of them is the dedicated car or home radio, which play trough your car or home stereo. A second option is the plug-and-play radio, which can be used in your car, as well as in your home by paying a single subscription. Your third option is the portable radio, which has rechargeable battery, a built-in antenna and you can listen to it wherever you go using headphones. The radio signals offered by different satellite radio companies are proprietary, which means that you will need different hardware for receiving, decoding and playback, depending on your subscription. Each satellite radio receiver has its own serial number called Radio ID. When you get your subscription, you will also get an activation code for your receiver. Besides the actual radio programs, satellite radio transmits metadata that contains the name of the artist, the title of the song or program, as well as the name of the channel. This makes it easier for you to decide which channel to listen to and which program to choose.

Satellite radio services provide the subscriber with more than 100 programs that vary in content from rock and jazz to rap and classical music. But satellite radio?s utility reaches far beyond listening to your favorite music without the interruption of those annoying commercials. Satellite radio also offers exclusive sports programs, cultural and educational shows, news and talk-shows. Some of the celebrities that have moved their shows from free radio to satellite radio include Howard Stern, Opie and Anthony, Bob Edwards and Martha Stewart. Unlike terrestrial radio, satellite radio is not affected by bad weather or even calamities.

At first, many people wondered why they should pay for radio if they can get it free. However, satellite radio attracts more and more people every year due to its great advantages: no commercials, extensive reach, theme programs and exceptional quality of sound.

As we can see, satellite radio is no longer a field reserved for a very small group ? anyone with enough interest and financial power can participate in the digital radio revolution. Playboy Satellite Radio is one of the newest and most dynamic radio channels you can access on satellite broadcasting. Since it was launched in March of 2006, the Playboy Satellite Radio has been a huge success. Today, as Christie Hefner recently announced on the air, Playboy Satellite Radio boasts a number of over one million subscribers on the Sirius network. One of the most impressive things about this is that the Playboy Satellite Radio channel does not come as default to Sirius subscribers and they have to select it. This is why a one million opt-in number is something amazing, especially since the regular opt-in rates are much smaller than this for other types of broadcasting. In order to choose the Playboy Satellite Radio program users have to call Sirius or opt in for it on the Sirius website.

What does the success of Playboy Satellite Radio say

Well, let?s look at it this way ? if Playboy, a brand name associated by 99% of the public with something visual, can now convince over a million people to tune into their programs, it seems that they have discovered a very interesting niche there. The Playboy empire was built on the visual presentations they make and converting this ?almost entirely visual? brand into something that attracts radio users is amazing. Of course, the main Playboy brand elements are still present in the radio broadcasting, but ensuring that their traditional symbols stay unaltered is a much more difficult task. Many analysts believe that the initial success of Playboy Satellite Radio is more a fad than something that will last for years to come. That?s because the Playboy name has an irresistible attraction to many and a lot of conversions were made based on this power of magnetism alone. Another important factor that made Playboy Satellite Radio so popular is the fact that it was offered for free to users in the beginning. The curiosity factor and the fact that the Playboy name is something cool and modern made many users opt in to receive its transmissions. Some believe that after the initial magnetic attraction will start to wear off, the impressive one million subscriber list will gradually start to decline.

What the users think of Playboy Radio

Some of the most interesting reactions to Playboy Satellite Radio can be found today on message boards, forums and personal blogs. Many users have come up with interesting explanation to why Playboy Satellite Radio was such a huge success so far and many have predictions regarding its future. One forum user wrote that ?In all honesty, if XM came out with a free optional channel I could activate online, I would do it immediately. Even if it was a home decorating channel or something. I’d just want to know it was there if I needed it.? This is an interesting view on the large subscription numbers and it might indicate that many activated Playboy Satellite Radio just because they could, not necessarily because they listen to it frequently. Another forum poster tells us about his personal experience with Playboy Satellite Radio: ?I opted in out of curiosity. I was actually very surprised just how entertaining this channel really is. The morning talk show is good, but Night Calls with Christy Canyon & Ginger Lynn is awesome!? Another idea that has been spreading around the Internet is that having a song play on Playboy Satellite Radio or appearing in a talk show is the ?audio equivalent? of appearing in the pages of the Playboy magazine. In other words, if you are not sexy, successful or interesting enough to appear in one of Playboy?s pictorials, articles or interview, there?s always the Playboy Radio to turn to.

Q: Overview of satellite radio
A: Satellite radio means pay-radio or it may also be called a subscription radio. It is a little bit like the traditional one, but it has more programs than it. It?s available in Africa, Asia and Europe due to the services provided by WorldSpace and in North America by Sirius and XM Radio.

Q: What are the advantages of this new radio?
A: You?ll have a wide variety of programs that includes music channels (rock, modern rock, alternative, classical, pop, hip-hop, country, jazz, electronic, Christian, Latin), weather, news, traffic, sports and entertainment channels, no commercials included. All musical channels are commercial free.
This radio has a clean, digital signal and it has almost the quality of a CD. It has no static and no interference.
You can get satellite radio not only in your car, but anywhere you like: in your house, in an Rv or boat so that you can enjoy the programming variety that this radio is offering whether you are relaxing in your sofa, if you are in a vacation or if you are in your car on a business travel. The only thing you must do is to properly install the equipment that you need.
Purchasing the equipment, you will also have information which will be displayed on the radio receiver about channels, music, songs and artists.

Q: What about disadvantages?
A: Unfortunately, Alaska, Hawaii and U.S. Territories can?t receive the satellite radio?s signals.
There are no local stations, but you will have local traffic and weather channels provided by XM and Sirius.

Q: What does provide XM and Sirius radio?
A: There a few differences between them. For example, the XM provides more that 150 channels and the other one more than 120 channels. The first has two Nascar racing channels, Major League Baseball, PGA TOUR coverage, plus ACC, Big Ten, and Pac-10 football and basketball coverage and the Sirius has Live NFL, NHL, and NBA play-by-play, plus English Premier League soccer and college sports game. But they have the same price $12.95/Month

Q: How do I install satellite radio?
A: There are a few things that are necessary to get satellite radio.
First you need a satellite radio antenna that picks up the signal from communicational satellites and then delivering it to you.
Then you need a satellite radio tuner that passes the signal from the radio antenna to the receiver. There are three basic types of radio turners. There are the Plug-and-play satellite radio tuners that can be used in the car or at home or with a portable boombox wherever you have satellite signal and they only need one subscription. There are three types of Satellite radio tuners for the car: universal tuners, “Satellite radio-ready” in-dash receivers and in-dash receivers with a built-in satellite radio tuner. The last basic type is the Home satellite radio tuners perfect for using them in-door.
The third item is a satellite radio receiver which helps you to select channels and categories, to view various songs or artists information.
Last but not least is a subscription to XM or Sirius radio that must be acquired in order to receive programming.

If you want to have the best quality sound in your car you can choose between these three options:
1. in-dash receiver with a built-in satellite radio tuner
2. “satellite radio-ready” receiver connected to an external satellite radio tuner
3. Plug-and-play satellite radio tuner connected to your car stereo’s auxiliary input.